Sports bras with impact

Eat. Sleep. Move. Repeat.

Whether you're running your own race, dance to a beat no one else hears, or simply refuse to blend into the background whilst you train, compete or do your own thing, we’re here to support you, literally.

Our sports bras celebrate what makes you you.

Your strength.

Your choices.

Your difference.

Movement + comfort

Designed for performance, support and comfort with:

+ Compression

+ Sweat Wicking

+ High Impact Support

+ Removable Padding

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"This gorgeous sports bra fits so comfortably and provides gentle and flattering support. I'm very happy."

Tamara, London

Meet our Shero

Product mockup

Tru

Our shero of the moment design is inspired by a shero who has a very big heart, has supported others and is making bold choices at at difficult time and that's why we've got her back.

100% of profits from every purchase will be donated to our Shero.

Buy Tru

Leaving a mark

We're all about celebrating the unsung Sheros, doing their thing, living their lives as best as they can, whether it's making change or just showing up on days when others would have stayed in bed.

Our real life Shero of the moment, the woman that has inspired Tru, inspires us as she turns to movement and exercise to get her through and keep her smiling in difficult times.

Find out about her story and how she's moving differently and with meaning in challenging times.

The Story Behind Tru

Our purpose

In our corner of the world, we believe in turning contrast into confidence, movement into momentum, and goals into reality. This is where bold women come together, where every rep, mile and win counts, for us and for others.

We're on a mission to keep women who want to turn left when everyone else is turning right, moving powerfully, whilst looking and feeling good, so that they can create smash limits and create connections to change the world and theirs.

15% of all profit from our other designs is donated to good causes that support wellbeing, movement and community.


We're building a community of active women who like to do things differently, connect and create change, while supporting amazing women and good causes along the way.

The Rise Collection

Designed to inspire and keep you moving through the difficult days and workouts.

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More love, less waste

Every sports bra is made from recycled material and just for you, so, it will take a little longer to get to you.

Your order will usually arrive in the UK within a week, but please allow up to 10 days and you can track it as it wings it's way to you.